The old HoM font family, Raleway, was ornate and difficult to read. We decided to change the brand font family to Inter, a sans serif typeface that allows for greater readability and scalability with a contemporary, trending feel.

We wanted to create a more memorable, stand-out color palette for Humans of Morgantown. After much thought and deliberation, we decided on a punchy orange hue (eb8d34). Not too basketball-y, not too construction-y; just right for Humans of Morgantown.